Danielle Guerin

Archive for the ‘Internet Marketing’ Category

If you’re a VA or a consultant, you know that the one thing that keeps your income steady, is finding clients. Luckily, there are several ways to keep a steady stream of clients coming in through your door.

Here are just a few:

1. Advertise in Ezines.
There are online newsletters everywhere that accept advertising. The key is to purchase advertising in publications that reach your target market and to create your ad to showcase your expertise. Don’t try to be everything to everyone or you won’t attract clients.

Ad Example of what Not to Write: “Hire me to lighten your workload. I can do everything that you don’t want to do. Let’s talk!”

Ad Example of what works: “Are you ready to get more leads to your business? I will handle your ezine advertising campaign for you. No more searching for targeted ezines, no more writing and tracking your ads. I’ll handle it all it all. My clients experience a boost in subscribers after I complete my ezine advertising campaigns that will pay for my services. Check out my website for testimonials and free tips.”

2. Write and Submit Articles.
The key is to stay on topic. Don’t write and submit articles about health or pet care. Present a problem in your article and solve it. Make sure your author bio is very compelling to attract potential clients.

Recommended Resource: If you’ve never tried article marketing, I’d suggest this course to get started – www.EasyArticleMarketing.com

3. Network where *successful* people hang out.
A huge mistake that VA’s and other consultants make is to hang out on forums where there are other people struggling to make money. Instead, join a membership site for your target market and you’ll find yourself in the “inner circle”

4. Advertise at Shelancers.com.
One of the easiest ways to get your name in front of business owners looking for help is to join Shelancers.com.

Again, it is crucial that you list your specialty in order to stand out from the other service providers. But, if you can find a problem that business owners face, and offer to handle it for them, you’ll attract loyal clients who will continue to work with you.

These are just a few of the ways you can boost your client base quickly. What are some of your favorite methods? Please share them below.

I’ve noticed that some publishers are so obsessed with getting traffic and making a profit that all they ever do in their newsletter is promote products and talk all about themselves. They use their newsletters to boast about how great they are and how good their Joint Venture partners are doing to the point that I unsubscribe automatically. I know I’m not the only one…

Another common problem is that the newsletter publishers load them with so many ads that it disrupts the reading pleasure of their readers.

How would you like it if you were to buy the latest magazine and had to dig through just to find the CONTENT page? I am sure you would think twice before renewing your subscription.

Relevant content is what will keep your subscribers.

If you want to promote your products or include paid ads, a healthy balance would be to provide useful content for roughly 80% of your newsletter and leave the rest for the ads and special promotions.

As a Virtual Assistant, investing in your training is one of the best ways to increase your income.

For example, Social Media Marketing Services and Internet Marketing Services have been in very high demand through 2010 and it will continue! Most businesses either lack the time or expertise to effectively carry out all the necessary Social Media or Internet Marketing Activities and will be seeking to delegate these tasks to skilled Social Media and Internet Marketing Specialists.

I know, I’ve taken the training and have seen a significant increase in my income. Not only do I offer these services to my clients, I use the techniques I have learned for my own businesses and I’ve seen what a difference it makes when you know what you’re doing.

VAClassroom.com has bundled up their Social Media Marketing Specialist Training and their Internet Marketing Specialist Training in their Back-to-School Special. This training package allows you to save $200 and access training modules such as :

• The Building Blocks of a Powerful Internet Marketing Campaign.
• Effective Internet Marketing Research Tools & Tactics
• Creating Top-Notch Competitor Analysis Reports for your Clients.
• The Power of Affiliate Marketing / Search Engine Marketing Foundations
• The Anatomy of a Winning Website or Squeeze Page
• Understanding Affiliate Marketing in a New Media World
• Search Engine Optimization / Link-Building Best Practices
• Search Engine Marketing Foundations / Local Search
• Keyword Research Tips, Tools & Tactics
• Keyword Optimization Best Practices for all your Web Content
• Advanced Link-Building & Baiting Strategies
• Email Marketing Tactics & Tools / Website Measurement & Testing
• Building a Winning Article Marketing Campaign
• The Power of Digital Press Release Distribution
• Email Marketing Foundations
• Leveraging the Two Most Popular Email Programs: AWeber & 1ShoppingCart
• Email Marketing Tactics & Tools / Website Measurement & Testing
• Building a Powerful Email Campaign with Autoresponders, Newsletters and Email Broadcasts
• Measuring your Internet Marketing Success
• Understanding Website Analytics and Testing using Google Analytics
• Launching an Internet Marketing Specialist Service
• Effective Social Media Strategic Planning
• Maximizing Your Client’s Potential in LinkedIn, Twitter & Facebook
• Going Local and Building Social Community
• Video Marketing / Social Media Content Distribution

Don’t miss this golden opportunity to develop your skills and services in the two most in-demand areas requested by business entrepreneurs today: Internet Marketing and Social Media Support!

Claim your seat now -  the Back-To-School Special ends September 6, 2010 – and don’t miss out on one of the most important training opportunities you will take this year.

There are other training packages in the Back-To-School Special such as the Social Marketing Specialist 2010 Training Program AND the Fantastic Facebook Pages Mini-Course or the Virtual Events Specialist Certification AND the Camtasia Skill Training Mini-Course. Check them out here!